The position and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, yes, but what are the other CMO responsibilities which can be vital to understanding the function?
Put merely, the chief marketing officer of a company has the primary responsibility of driving income by growing sales via marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to determine company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals by means of a range of marketing features and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales management, product, distribution management, and customer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite just a few totally different hats. They must have a particular set of skills or traits to lead the corporate’s brand administration and marketing activities in a way that leads to growth. These are just a few of a very powerful responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky features of being a CMO is that some marketing activities may be unpredictable, particularly within the digital and social media age, so making strategic selections that drive growth is a particularly essential responsibility.
Marketing expert: While the CMO doesn’t usually get their palms soiled with the granular tasks of the marketing staff, they still must be an expert in all things marketing. The CMO is in the end liable for all of the activities carried out by the marketing department, so they should have a deep understanding of the marketing features at their disposal.
Buyer champion: The CMO can also be liable for serving as the buyer champion in chief, making certain that all marketing activities serve to create model loyalty and make sure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-focused responsibilities, the CMO is accountable for leading the artistic side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will help entice and retain more customers and lead back to increased sales growth.